Mental Health Advertising in Rhode Island That Brings New Inquiries

What’s in Our Rhode Island Mental Health Ads Program

We manage the entire acquisition system so you don’t juggle multiple vendors. Every piece supports the others, and everything is measured against new inquiries and scheduled consults.

Search & Maps—Capture High-Intent Patients

• Google Search Ads for terms like “trauma therapist,” “child psychologist Providence,” “medication management Warwick,” or “couples counseling near me.”
• Geo-targeting by radius and ZIP to focus on realistic travel distances and telehealth availability within RI licensing boundaries.
• Ad scheduling tuned to your admin/phones, so calls route when someone can answer.
• Call-only ads during office hours to prioritize ready-to-book prospects.
• Maps reinforcement via your Google Business Profile (GBP): assets connect to your GBP for sitelinks, reviews, and instant directions.
• Negative keyword hygiene to block irrelevant queries (jobs, training, free, school programs, inpatient).

This is the front-door tactic: high intent, clear access, fast action.

Social Ads That Educate (Not Exploit)

We use Meta (Facebook/Instagram) and, when appropriate, YouTube/Display to educate gently and normalize care:

• Short, empathetic videos explaining first sessions, how telehealth works, or what CBT/DBT actually looks like.
• Audience building from site visitors and video views to reduce costs over time.
• Consent-based lead forms for workshops, support groups, or wait-list signups—clearly stating how info is used.
• Strict frequency caps so people aren’t followed aggressively.
• Creative review with your leadership to ensure tone, imagery, and language align with your values and licensing guidelines.

We never use fear-based copy, crisis bait, or exaggerated results. Social supports search by lowering anxiety and making your practice feel approachable.

Conversion-Focused Landing Pages

Great ads fail when they point to generic homepages. We build landing pages that guide a calm next step:

• Clear headline (“Evening Anxiety Therapy in Providence—Telehealth & In-Person”).
• Above-the-fold actions: call, request a consult, or start intake—plus a short note about availability.
• What to expect for the first appointment: paperwork, privacy, fees/insurance basics, and approximate session length.
• Who we help (teens, adults, couples, LGBTQIA+), with inclusive, non-judgmental language.
• Transparent fee ranges or insurance statements when possible.
• Real clinician photos and brief bios showing specialties and modalities.
• FAQ accordion covering telehealth setup, rescheduling, and how to get urgent help.

These pages are the backbone of ethical, effective mental health advertising—they answer questions and reduce pressure.

HIPAA-Safe Copy, Creative, and Workflows

Mental health marketing requires extra care. We:

• Avoid PHI in ad platforms and never ask about conditions in forms unless your HIPAA-compliant system handles them.
• Use neutral, supportive language (“Let’s talk about how you’re feeling”) rather than labels or guarantees.
• Provide crisis disclaimers and links to 988 where appropriate.
• Train your front desk on call handling, voicemail scripts, and turnaround promises so the intake experience reflects your values.
• Coordinate with compliance and supervisors for final approval on sensitive campaigns (e.g., adolescents, perinatal mood disorders).

Measurement, Call Tracking & Real ROI

We set up clear attribution so you can see what works:

• Call tracking with whisper prompts so staff know the caller came from Google Ads, GBP, or social.
• Form/chat tracking for consult requests and wait-list signups.
• Booked appointment events (unique scheduling links or confirmation pages).
• Monthly, plain-English reports: spend → calls/forms → consults → kept appointments.
• Recorded call sampling (with consent) to refine scripts and identify bottlenecks, like voicemail loops or insurance questions.

If something isn’t working, we adjust or cut it quickly. Budget flows to what fills the schedule with appropriate clients.

Referral & Physician Co-Marketing

Primary care and specialists often influence first contact. We create lightweight co-marketing that’s easy for referring offices:

Professional language that respects scope of practice and avoids clinical claims.

Referral landing pages with access notes, accepted insurances, and a printable one-sheet.

Geo-tuned campaigns near referring clinics and hospitals (e.g., around Providence or East Greenwich medical corridors).