Social Media Marketing for Chiropractors in Rhode Island

Our Program — Social Media Marketing for Chiropractors

You get a complete, repeatable system—not scattered posts. We plan strategy, produce content, deploy across platforms, run compliant ads, and report progress every month before payment.

Strategy & Brand Positioning

• Goals by capacity. If Tuesday afternoons are wide open, we shape posts and offers to fill that slot. If new-patient visits are strong but plan adherence is light, we add after-visit content that improves retention.
• Personas we actually use. Desk-bound professionals in Providence, weekend warriors across Cranston/Warwick, parents managing sports schedules, and commuters along I-95/Route 146.
• Voice & boundaries. Calm, clear, and friendly. We never promise outcomes, and we always clarify when to call the clinic vs. when to seek urgent care.
• Assets & kit. A living library: brand fonts/colors, B-roll, clinic walk-through, doctor intro soundbite, and a photo day shot list to keep visuals real.

Content Pillars & Creative System

A winning feed is balanced—educational, human, and action-oriented. We build around four pillars:

1. Education (40%)
   • “Why your neck hurts at the laptop—plus 2 fixes.”
   • “When to ice vs. when to heat.”
   • “What to expect in a first chiropractic visit (and what not to).”
     Posts include simple captions with disclaimers like “For general education—not medical advice.”
2. Proof & Process (25%)
   • Introduce the doctor, credentials, memberships.
   • Quick tour: parking, reception, treatment room.
   • “Tools we use” explained plainly (no claims).
3. Community (20%)
   • Sponsor highlights (Rhode Races, youth teams), frame from Blackstone Boulevard 5K, fundraiser shout-outs.
   • Staff birthdays, volunteer days, and office dogs (yes, really).
4. Offers & Access (15%)
   • “Same-week appointments.”
   • Insurance reminders with “call to verify” language.
   • Extended hours, tele-triage for questions, or transparent cash first-visit pricing when applicable.

Each pillar has template formats: 15–30-second reels, carousels with checklists, before-you-visit lists, and graphic “tip cards” accessible for screen readers.

Platform Playbooks (Facebook, Instagram, TikTok, YouTube)

• Facebook
  • Where neighborhood groups live. We share education posts, event photos, and simple offers. Use location tags (Providence, Warwick, Cranston) and respond to comments without discussing protected health information.
  • Cadence: 3–4 posts/week, 1–2 boosted to ZIPs around your clinic.
• Instagram
  • Reels perform: stretches, ergonomics, “3 myths in 30 seconds,” mini-tours. Use alt text on images and caption every video.
  • Cadence: 3–5 reels/week + story frames for day-to-day updates.
• TikTok
  • Short, friendly education with trending sounds used sparingly and appropriately. “One move for desk shoulders” or “what that cracking sound really is.”
  • Cadence: 2–3/week, often repurposed from reel footage with native text overlays.
• YouTube (Shorts + evergreen)
  • Shorts mirror reels; longer videos cover “First Visit Walk-through,” “What a Care Plan Looks Like,” or “How We Think About Acute vs. Maintenance.”
  • Cadence: 1 short + 1 long/month to build a helpful library.

We schedule content in a monthly calendar, adapt to your holidays and storms, and maintain a comments/DM checklist so every response is timely and HIPAA-aware.

Paid Social & Lead Gen

Organic builds trust; paid accelerates reach.

• Campaign types:
  • Neighborhood awareness around the clinic radius with education videos and clear location cues.
  • Lead gen for new patients using message-matched landing pages (not DMs) with opt-in forms.
  • Retargeting to site visitors and video watchers with appointment reminders or specific service pages (sciatica, pregnancy).
• Offers that respect patients: “Same-week evaluations,” “Insurance verification before first visit,” or transparent cash first-visit pricing if you offer it—never miracle claims.
• Budget guardrails: Start modest, test creative, then scale winners. We protect spend with frequency caps and excluded placements to avoid fatigue.
• Landing pages that convert: One action (call during open hours or request appointment after hours), brief form, parking/directions, insurance notes, and alt-texted images for accessibility.

Reputation, Reviews & Community

• HIPAA-aware review flow: Optional QR card at checkout + SMS/email requests for feedback. Public responses never confirm a patient relationship—ever.
• DM protocols: No clinical advice in messages. We move conversations to phone with templated responses like “Thanks for reaching out—so we can protect your privacy, please call our Providence office at…”.
• Crisis & complaints: A polite, public acknowledgment + an invitation to speak offline with the clinic manager—keeps conversations safe and professional.

Analytics, Reporting & Optimization

Continuous tests: Hook lines, thumbnail styles, CTAs, and form length. Small wins each month compound into meaningful growth.

KPIs tied to appointments: Reach, video views, profile actions, landing page visits, form starts/submits, click-to-call.

Call tracking and GA4 events: We never store PHI in analytics; we measure path-to-book.

Dashboard you can read: Traffic sources, cost per inquiry, and month-over-month trends. We send the report before the invoice.